Best AI visibility tools in 2026
An AI visibility tracker runs your prompts through ChatGPT, Perplexity, Google AI Overviews and others, then tells you whether you were mentioned, cited or beaten by a competitor. Here are the eight that matter, ordered by what the entry plan gives you for the money.
Disclosure: some vendors below run affiliate programs, listed in the table. They did not affect the order or the numbers.
Comparison
Ordered by what the entry plan gives you for the money. Rows with a review jump to our pick below.
- 01 Otterly.AISolo marketers and small brands on a budget
- From
- $29/mo
- Entry plan
- 15 prompts (Lite)
- AI engines
- ChatGPT, Google AI Overviews, Perplexity, Copilot
- Trial
- Yes, no card
- 02 Peec AITeams wanting daily tracking with unlimited seats
- From
- $95/mo
- Entry plan
- 50 prompts (Starter)
- AI engines
- 3 of 6 models
- Trial
- Yes
- 03 Semrush AI Visibility ToolkitTeams already living in Semrush
- From
- $99/mo
- Entry plan
- 25 prompts, 1 domain
- AI engines
- ChatGPT, Perplexity, Gemini, AI Overviews, AI Mode
- Trial
- No
- 04 SE Visible (SE Ranking)SE Ranking users, agencies
- From
- $99/mo
- Entry plan
- Basic plan
- AI engines
- ChatGPT, Perplexity, Gemini, AI Overviews, AI Mode
- Trial
- 10 days
- 05 Ahrefs Brand RadarLarge-scale brand and competitor research
- From
- from $199/mo
- Entry plan
- Index + custom prompts
- AI engines
- AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, Copilot
- Trial
- No
- 06 ScrunchMid-market brands
- From
- $250/mo (yearly)
- Entry plan
- 125 prompts
- AI engines
- ChatGPT, Perplexity, AI Overviews, Copilot
- Trial
- 7 days, card
- 07 AthenaHQBroad model coverage
- From
- Free tier; $295/mo
- Entry plan
- 3,600 credits
- AI engines
- Up to 11 models incl. Claude and Grok
- Trial
- Free tier
- 08 ProfoundEnterprise brands
- From
- Enterprise quote
- Entry plan
- Tailored
- AI engines
- Up to 9 engines
- Trial
- 7 days, fixed prompts
Prices checked 7–19 Oct 2026 on vendor pages. Monthly list prices in USD.
Vendors meter different units (prompts, credits, checks), so compare cost per prompt before buying. Affiliate programs: Otterly.AI: Invite-only, 20% recurring for 12 months; Peec AI: Customers only; Semrush AI Visibility Toolkit: Yes, $200-350 per sale; SE Visible (SE Ranking): SE Ranking program; Ahrefs Brand Radar: No; Scrunch: Agencies only; AthenaHQ: Agency reseller; Profound: Partner network.
Our picks
Cheapest way to start: Otterly.AI
$29 a month for 15 prompts on four engines, with a no-card trial. Enough to learn whether AI answers mention you at all. The Lite plan cannot buy extra prompts, so you will move up to Standard ($189) if you track a real keyword set.
Best for teams: Peec AI
Berlin-based, daily tracking, unlimited seats, $95 for 50 prompts. You choose three of six models on Starter. Strong on share of voice and sentiment.
Already on Semrush: AI Visibility Toolkit
$99 per domain for 25 daily prompts. Convenient if your team already lives in Semrush, but each user needs their own toolkit subscription and there is no trial.
Widest model coverage: AthenaHQ
Up to 11 models including Claude and Grok, with a free tier to test. Paid plans start at $295.
Enterprise: Profound
Up to nine engines and tailored prompt sets, priced by quote. Worth a demo if AI search is already a board-level metric.
How to choose
- Count your prompts. 20–50 buyer questions cover most small brands. Agencies need hundreds.
- Pick the engines your buyers use. B2B skews to ChatGPT and Perplexity; consumer search to Google AI Overviews and AI Mode.
- Check refresh rate. Daily matters for launches; weekly is fine for steady brands.
- Test with a trial on your own prompts before committing to an annual plan.
Next: cost per prompt compared, Otterly vs Peec AI or check your score free