AI visibility tool pricing, per prompt
Sticker prices run from $29 to enterprise quotes, but every vendor meters something different. The fairest common unit is the monthly cost of one tracked prompt.
| Plan | Monthly price | Prompts | Cost per prompt |
|---|---|---|---|
| Otterly.AI Lite | $29 | 15 | $1.93 |
| Otterly.AI Standard | $189 | 100 | $1.89 |
| Otterly.AI Premium | $489 | 400 | $1.22▲ lowest |
| Peec AI Starter | $95 | 50 | $1.90 |
| Peec AI Pro | $245 | 150 | $1.63 |
| Peec AI Advanced | $495 | 350 | $1.41 |
| Semrush AI Visibility Toolkit | $99 | 25 | $3.96 |
| Semrush One Starter | $199 | 50 | $3.98 |
| Semrush One Pro+ | $299 | 100 | $2.99 |
| Scrunch Core (yearly) | $250 | 125 | $2.00 |
Prices checked 7–19 Oct 2026 on vendor pages.
$1.22lowest monthly cost per tracked prompt in the table (Otterly.AI Premium)
Monthly billing, USD, from vendor pages as reported 7–19 October 2026. Annual billing is 15–20% cheaper at Otterly and Peec. Engines per plan differ; see the full comparison.
What the table shows
- Below 100 prompts, Otterly and Peec cost about the same per prompt (~$1.90); Peec includes more prompts and seats at its entry tier.
- Semrush is the most expensive per prompt (~$3–4) but bundles a full SEO suite at the One tiers.
- Volume brings the price down: Otterly Premium falls to about $1.22 per prompt.
Tools without a price per prompt
Ahrefs Brand Radar starts around $199 a month and is built on a large prompt index rather than only your own prompts. Profound and Meltwater quote per customer. AthenaHQ and Keyword.com sell credits, one per AI response.
Hidden costs to check
- Extra engines as add-ons (e.g. Gemini, AI Mode or Claude on low tiers).
- Per-user pricing: Semrush charges each user separately for the toolkit.
- No refunds on monthly plans at some vendors; use the trial first.